Actress Go So-young has ignited public controversy after comments perceived as flaunting her massive real estate wealth, reigniting criticism over celebrities openly showcasing astronomical assets during a period of economic hardship.
The issue arose from a recent video on Go So-young’s YouTube channel, where she was seen walking through Hannam-dong and pointing out a building while saying, “Our building is doing well. It’s so pretty. Isn’t it the prettiest one here? It has such a European design. Hello, my filial son.” The building in question is owned by her husband, actor Jang Dong-gun.
According to reports, Jang purchased the property in June 2011 for approximately 12.6 billion KRW, financed in part by a 4 billion KRW loan. The building’s current estimated value is 30 billion KRW, representing a capital gain of roughly 17.4 billion KRW over 14 years. The couple is also known to own additional properties in Seoul, including areas such as Seongdong-gu and Cheongdam-dong.
However, the remarks triggered widespread backlash online. Many netizens criticized the timing and tone of the comments, arguing that referring to real estate profits as a “filial son” felt insensitive amid rising living costs and economic stagnation. Comments accusing Go of being “out of touch” and “lacking awareness” followed, and the controversial segment was later edited out of the video.
Go So-young is not the only celebrity facing criticism. Public sentiment has increasingly turned skeptical toward entertainers who openly display extreme wealth through television programs and YouTube content. Singer Kim Jong-kook previously revealed that he purchased a 6.2 billion KRW apartment in Nonhyeon-dong entirely in cash. Broadcaster Park Soo-hong showcased the interior of his 7.05 billion KRW Apgujeong apartment, while actress Lee Jung-hyun drew similar criticism after revealing a custom kitchen reportedly costing tens of millions of won.
Critics argue that such displays amplify feelings of relative deprivation, especially as many ordinary citizens struggle to afford even a modest home in Seoul despite lifelong employment. Some also warn that repeated media coverage of celebrity real estate profits may encourage speculative investment behavior.
While celebrity wealth is undeniably the result of personal success and effort, public opinion suggests that excessive displays of luxury largely enabled by public support—can quickly become a source of resentment. Observers note that, in today’s economic climate, conspicuous wealth may no longer be admired but instead become a catalyst for criticism and social unease.
Sources: Daum
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