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New documents in the ongoing lawsuit involving TAG PR, a former subsidiary of HYBE, have thrust Min Hee Jin and NewJeans back into the spotlight this time over explosive allegations published on a now‑defunct website.

The high‑profile case accuses TAG PR of operating malicious websites designed to run smear campaigns against various public figures. Among the materials recently revealed in court filings were references to a site called minheejin.net, which allegedly published defamatory content targeting the former ADOR CEO shortly after HYBE acquired TAG PR.

Min Hee Jin NewJeans smear allegations

According to copies of posts submitted as part of legal evidence, one claim on the website asserted that Min Hee Jin “used” NewJeans members and their devoted fans to promote anti‑Israel rhetoric on social media. One passage alleged:

“In October 2024, Min, using her army of NewJeans Bunnies, helped launch an offensive account on X designed to denigrate artists of Jewish faith and those who support the right for Israel to exist. Her Bunnies were instructed to spread the hate far and wide.” – excerpt attributed to minheejin.net

Although minheejin.net is no longer live, screenshots of these incendiary claims quickly circulated on social platforms. Fans, particularly within the global K‑pop community, largely dismissed the accusation rather than taking it at face value. In many fandom spaces especially amid ongoing humanitarian concerns in Gaza fans have been outspoken about political issues, and interpretations of such activity vary widely.

Adding complexity to the situation is long‑standing criticism of HYBE’s perceived political stances, including claims about its affiliations and responses (or lack thereof) to fan concerns, which have occasionally triggered fan backlash. These broader tensions have shaped how fans interpret incendiary allegations involving artists like NewJeans.

At this stage, the allegations in the TAG PR case are part of a legal battle over reputational harm and misconduct connected to third‑party web activity. Neither Min Hee Jin nor NewJeans has been implicated in wrongdoing by any official authority, and the matter remains tied to the wider lawsuit against TAG PR rather than established fact.

As the court proceedings continue, the ongoing spread of screenshots and claims tied to the case highlights how sensitive and fast‑moving narratives can become in the era of social media especially when they involve high‑profile artists and politically charged language.

Sources: Koreaboo