The first episode of Show Me the Money 12 , which aired on Thursday the 15th, ranked No.1 in real-time viewing UV (unique visitors) across all live channels on TVING on the day of broadcast. The figure was nearly double that of the premiere episode of Show Me the Money 11 , surpassing even the previous season’s finale records. The show also achieved an impressive real-time viewing share close to 80%.
The new season opened with expanded first-round auditions and a record-breaking 36,000 applicants, marking the highest number of contestants in the franchise’s history. Momentum continued beyond the main broadcast, as the TVING-exclusive hidden league World of Yacha drew significant attention following its release on Saturday the 17th.
World of Yacha is a rule-free hip-hop survival spin-off set in extreme conditions, where contestants must rely solely on rap to survive. Only three finalists earn a chance to return to Show Me the Money 12 . Featuring eliminated first-round contestants such as Untell, Ash-B, Crucial Star, and Dorico, the program recorded even higher viewing UVs than the main episode on its release day. During its first weekend, Show Me the Money 12 and World of Yacha jointly ranked No.1 in TVING’s paid subscription contribution.
Online buzz has also been strong. Videos related to Show Me the Money 12 surpassed a combined 230 million views across YouTube, TikTok, and Instagram, with a single TikTok clip exceeding 5 million views. On Mnet Plus, the show ranked first in new membership contribution on broadcast day, with Thailand accounting for approximately 18% of overseas sign-ups, second only to South Korea.
Viewer responses have highlighted the season’s expanded diversity, with reactions noting the inclusion of virtual idols and older contestants, as well as strong immersion in both the main show and World of Yacha .
In television ratings, Show Me the Money 12 ranked first among competing programs across terrestrial and cable channels in key demographics, including teens and men in their 20s (AGB Nielsen, metropolitan paid households). The premiere reached a peak rating of 3.0%, while episode two is set to feature global auditions and the franchise’s iconic second-round “60-second fire pit” evaluation.
Show Me the Money 12 airs every Thursday at 9:20 p.m. on Mnet and TVING, while TVING original World of Yacha is released exclusively every Saturday at noon, two days after the main broadcast.
Sources: Daum
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