Several female stars in the Korean entertainment industry have proven their unmatched earning power through advertising, building legendary careers as top commercial models across multiple decades.
The 2000s: The Birth of Advertising Icons
In the early 2000s, actress Jeon Ji-hyun defined what it meant to be an advertising powerhouse. She reportedly signed contracts with 35 brands and, including renewals, appeared in a total of 77 commercials cementing her status as an irreplaceable advertising icon.
Following closely was Lee Hyori, who partnered with 38 brands and appeared in 64 advertisements. Her influence dominated fashion, beauty, and lifestyle commercials, making her one of the most recognizable faces of the era.
Ranking third but leaving a strong impression was Kim Tae-hee. Known for her elegant and trustworthy image, she collaborated with 35 brands and filmed 60 commercials, becoming a symbol of sophistication in advertising.
The 2010s: Sustained Power and New Faces
Demonstrating remarkable longevity, Jeon Ji-hyun once again topped the list in the 2010s, working with 55 brands and appearing in a total of 126 commercials an almost unprecedented achievement in the industry.
Coming in second was Suzy, who transitioned from idol singer to “Nation’s First Love.” She partnered with 44 brands and filmed 100 commercials, becoming one of the most sought-after endorsement models across beauty, finance, and lifestyle sectors.
In third place was IU, whose pure and reliable image resonated strongly with the public. She collaborated with 48 brands and appeared in 85 commercials, quietly building one of the strongest endorsement portfolios in the industry.
The 2020s: A New Generation Takes the Stage
In the 2020s, IU rose to the top, partnering with 30 brands within the decade alone. She continues to be regarded as one of Korea’s most trusted and consistent advertising figures.
Right behind her is breakout star Go Youn-jung, who secured 30 endorsement deals during the same period. Her rapid rise highlights both her growing popularity and strong brand-building momentum.
In third place is Jang Wonyoung, who collaborated with 28 brands at a remarkably young age. She has dominated beauty, fashion, and luxury advertising, quickly establishing herself as a top-tier commercial star.
Based on these statistics, many viewers have noted that Jeon Ji-hyun’s peak influence and IU’s sustained dominance over two decades are nearly unmatched in the industry. Meanwhile, younger fans have expressed admiration for Jang Wonyoung’s rapid ascent, predicting that she could eventually surpass her seniors if her trajectory continues.
Sources: VnExpress,Pann
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