On January 19, 2026, Min Hee Jin reportedly met with an attorney involved in a major lawsuit against American PR firm TAG PR, sending shockwaves through the K-pop community.
Through an Instagram story, Min Hee Jin shared that she had met with “Matt,” a lawyer actively working on the TAG PR case. Though the caption was brief, it immediately caught attention online. TAG PR has long been associated with orchestrated smear campaigns and alleged manipulation of public narratives — tactics that are now being legally challenged.
TAG PR, previously majority-owned by HYBE following an acquisition in 2024, was sold off in 2025. The firm is currently being sued by Jonesworks in the Southern District of New York. The lawsuit accuses TAG PR of running targeted defamation operations — or “reverse viral marketing” — aimed at damaging reputations of rivals and specific individuals in the entertainment industry, including Min Hee Jin herself.
On social media, discussions have pointed to TAG PR’s suspected involvement in multiple PR scandals, including handling reputation crises for powerful industry figures while targeting perceived threats. Cases mentioned include the Blake Lively vs. Justin Baldoni dispute, and controversies surrounding Scooter Braun — former HYBE America CEO — and business associate David Bolno.
Min Hee Jin’s meeting with the attorney signals that she may soon enter the U.S. legal scene herself. Many speculate that she could become a direct participant in the lawsuit, especially if evidence surfaces showing that TAG PR played a role in discrediting her during her conflict with HYBE.
Observers note that such involvement could impact more than just Min Hee Jin. ADOR’s girl group NewJeans — one of HYBE’s most successful acts — could also be identified as collateral damage in these alleged smear efforts, potentially reshaping the power dynamics between Min Hee Jin and her former parent company.
While Min Hee Jin has yet to confirm her participation in the U.S. legal case, her move has sparked intense speculation that the conflict with HYBE may be escalating beyond South Korea. Should court documents or testimonies be released, they could expose not only TAG PR’s internal strategies but also scrutinize HYBE’s international media alliances.
Analysts believe that the next phase of the legal battle could see explosive developments — possibly altering the narrative in favor of Min Hee Jin while putting global media practices under a magnifying glass.
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