Set to air for the first time on January 30 at 8:40 p.m. KST, Bogum Magical follows Park Bo Gum who holds an official national barber license alongside his close friends Lee Sang Yi and Kwak Dong Yeon as they run a special hair salon in a remote rural village. The concept goes beyond styling hair, focusing on comforting hearts and building warm connections with local residents.
In the first teaser released by tvN, Park Bo Gum is seen walking confidently through a snow-covered village on his way to work, arms full of supplies and practice mannequin heads, a backpack slung over his shoulders. His bright expression captures the excitement of stepping into a new role, one he has clearly been preparing for with sincerity.
The moment he exclaims, “It’s beautiful,” the camera reveals the salon itself Bogum Magical a renovated old house that had long been abandoned. The cozy exterior alone gives off a welcoming, heartwarming atmosphere, hinting at the fairy-tale-like stories that will unfold inside.
Park Bo Gum describes the salon as “a place where magic happens,” raising anticipation for his skillful transformations as he brings each guest’s desired hairstyle to life. Viewers can also look forward to unique and heartfelt episodes that can only happen in this small village setting.
Behind the scenes, Park Bo Gum, Lee Sang Yi, and Kwak Dong Yeon reportedly spent nearly a full year preparing for the program. From choosing the location to overseeing renovations and interior design, the trio took part in every step. Though they may not be professional salon operators, their genuine intentions and warm approach are expected to create meaningful interactions with the villagers.
Park Bo Gum’s fresh and hands-on challenge as the salon’s lead hairstylist will be unveiled when Bogum Magical premieres on January 30 at 8:40 p.m. KST, promising viewers a blend of skill, sincerity, and healing charm.
Sources: Daum
You must be logged in to post a comment.