NewJeans has once again found itself at the center of controversy, as new plagiarism accusations surfaced online alleging that the group copied choreography from several other girl groups, including LE SSERAFIM, Weeekly, and GFRIEND.
The accusations gained traction after a video compilation went viral on social media and online communities. The clip highlights multiple moments where Newjeans’s choreography appears to closely resemble routines previously performed by Weeekly, GFRIEND, and LE SSERAFIM some of which were released years or months earlier.
One particularly provocative post questioned the group’s recent appearance at the National Assembly audit, sarcastically asking, “Why did NewJeans go to the National Assembly audit? Shouldn’t it have been Weeekly instead?” The comment fueled further debate and helped the post spread rapidly.
As the video circulated, netizens were sharply divided. Some accused Newjeans of blatantly copying other artists, while others argued that choreography overlap is inevitable in the K-pop industry. The discussion also reignited comparisons with ILLIT, a group that previously faced heavy criticism for allegedly copying NewJeans.
Comments included:
- The more NewJeans get dug into, the more things they copied there’s seriously so much.
- It’s literally exactly the same.
- This is insanely bad.
- This is why I never understood all the hate ILLIT got. Choreography is made by humans, and there are only so many possible moves.
- Overlaps are inevitable at this point, but NewJeans fans always act like their case is different.
- NewJeans’ producer is shameless.
- This feels malicious.
Others pushed back, noting that K-pop choreography often relies on shared movement vocabulary, making similarities unavoidable especially in an industry producing hundreds of performances every year.
The controversy remains confined to online discourse for now, with no official response from Newjeans or their agency. Still, the accusations have added to the growing scrutiny surrounding the group amid ongoing industry debates about originality, inspiration, and double standards in K-pop criticism.
As discussions continue to spread across platforms like theqoo and social media, opinions remain polarized highlighting how quickly choreography similarities can escalate into full-blown plagiarism debates in today’s hyper-vigilant fandom culture.
Sources: Theqoo
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