A viral post by Chinese influencer Sun Yining has unintentionally sparked backlash toward Korean actress Song Hye Kyo, after she described a frustrating shopping experience at what she believed was the star’s boutique in Seoul. But netizens are now calling it a case of mistaken identity.
Sun Yining took to social media to vent about her “worst shopping experience ever,” claiming she had visited an evening gown store said to be owned by Song Hye Kyo. According to her account, she tried on four dresses and repeatedly had to wait as staff fetched different sizes from other floors. When she attempted to purchase two dresses on the first floor, she said she was met with cold, dismissive attitudes from staff.
“It was the most frustrating shopping trip of my life,” she wrote. “I bought two dresses, but I’ve never worn them. I’m never going back.”
Her story quickly went viral, racking up millions of views and sparking thousands of comments many of which criticized the supposed connection to Song Hye Kyo, saying a store linked to such a prestigious star should have better service.
However, within hours, Korean bloggers and sharp-eyed fans pointed out a critical detail: Song Hye Kyo does not own a fashion store. Instead, she is the face of several luxury brands, both Korean and international. The store Yining visited was likely a flagship boutique of a brand Song Hye Kyo endorses, leading to the confusion.
“The shop in question is affiliated with a brand where Song Hye Kyo is only a brand ambassador,” one Korean blogger clarified. “Her image is on the promotional materials, but she has no role in management.”
Following this clarification, public opinion quickly shifted. Many defended the actress, citing her long-standing reputation for professionalism and her rare involvement in public scandals. With over two decades in the spotlight, Song Hye Kyo has been praised for her grace, work ethic, and quiet but powerful influence in the fashion and film industries.
The fashion brand involved has since responded, confirming that they are investigating the incident and reviewing employee conduct but emphasized that Song Hye Kyo is not involved in operations or business decisions.
So far, Song Hye Kyo’s team has not issued a public statement. Industry insiders speculate that the actress is choosing to stay silent to avoid escalating a misunderstanding and to allow the brand to handle the situation through official channels.
While the misunderstanding may have briefly put her name in an unflattering spotlight, it seems unlikely to impact her career. With upcoming drama roles and top-tier endorsement deals, Song Hye Kyo continues to reign as one of Korea’s most beloved and respected stars misplaced controversy or not.
Sources: Saostar
You must be logged in to post a comment.