ADOR, the agency behind girl group NewJeans, has marked the third anniversary of the group’s fandom “Bunnies” by releasing a heartwarming animation and commemorative posts on NewJeans‘ official social media channels, capturing widespread attention.
On October 29, ADOR posted a short video titled “[Bunnies Day] Happy 3rd Bunnies Day” through NewJeans’ official SNS accounts. The animation features charming characters symbolizing “Bunnies” as they make their way to see the animated versions of NewJeans members.
Shortly after, another post showcased an illustration of the “Bunnies” characters gathered around a 3rd anniversary cake, joined by animated depictions of Minji, Hanni, Danielle, Haerin, and Hyein. The visuals were infused with the group’s signature whimsical charm and visual storytelling style.
In yet another video, the iconic bunny character representing NewJeans appeared on screen with the message “Happy Bunnies Day”, adding a festive yet sentimental touch.
The comment sections of the posts quickly filled with emotional messages from fans expressing how much they miss the group. Remarks like “I miss them so much”, “Bunnies Day isn’t the same without NewJeans”, and “There’s no Bunnies Day without Minji, Hanni, Danielle, Haerin, and Hyein” dominated the replies, revealing the deep affection fans hold for the group during their current hiatus from public activities.
The Story Behind NewJeans and “Bunnies”
The name “Bunnies” was officially announced by ADOR on Weverse in 2022, commemorating the group’s 100th day since debut. The term represents “NewJeans’ best friends” and naturally ties into the group’s consistent use of rabbit imagery in their branding and aesthetic from the start.
This thoughtful anniversary tribute, blending NewJeans’ distinct visual identity with fan engagement, further strengthens the emotional bond between the group and their fandom reminding everyone that even during quiet periods, the connection remains vibrant and alive.
Sources: wikitree
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