On the morning of October 29, HYBE Chairman Bang Si-hyuk and BTS leader RM made a prominent appearance at the opening ceremony of the APEC CEO Summit held at the Gyeongju Arts Center. Their participation drew attention as both figures represent the forefront of South Korea’s global cultural influence.
Following the opening ceremony, Bang and RM visited HYBE’s promotional booth, located at the venue’s third floor. The booth is part of HYBE’s official presence during the summit, which runs from October 29 to 31.
The HYBE booth highlights the company’s expansive global journey, showcasing its evolution and future ambitions anchored in six regional headquarters around the world. Attendees can view multimedia content detailing the achievements of BTS artists, including BTS, as well as explore iconic K-pop fan items such as light sticks a symbol of fandom culture.
HYBE’s involvement in the APEC CEO Summit underlines the growing role of entertainment and cultural exports in international business and diplomacy, further cementing K-pop’s influence as a global phenomenon.
Sources: nate
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