On October 13, Jimin’s 30th birthday, fans in Shenzhen unveiled a 118-meter mega video billboard at the iconic International Financial Center (IFC) in Futian District. The birthday tribute played from 9:45 PM to 10:00 PM, mesmerizing passersby and turning the city’s skyline into a glowing tribute for the BTS star.
The celebration didn’t stop there. JiminBarChina also launched video ads at seven different high-traffic locations across Futian and Nanshan, including the bustling International Exchange Plaza, where over 200,000 people pass daily. The ads ran in 15-second intervals, 60 times per hour, creating an unforgettable visual spectacle.
The fanbase explained their strategic location choice, citing the areas’ dense commercial activity and heavy foot and vehicle traffic —ideal for maximizing exposure.
This is far from the fan group’s first grand gesture. JiminBarChina previously made headlines for organizing:
- The first-ever idol airplane exterior wrap ad,
- A snow-themed birthday event in Gangnam,
- A “Jimin Theme Park” in Myeongdong,
- A massive 34-building screen display in Hangzhou,
- And a Dubai Mall billboard ad, marking the first for a global idol.
With each year, Jimin’s fans continue to redefine the scale and scope of fan-led celebrations. Their unwavering support not only reflects their affection for the singer but also highlights his global impact as one of K-pop’s most beloved figures.
Sources: 네이트 뉴스
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