In a bold and heartfelt statement, EJAE, the composer and vocalist behind KPop Demon Hunters‘ OST “GOLDEN,” voiced her concerns about the increasing use of English in K-pop, advocating for a stronger presence of Korean lyrics in the genre’s global expansion.
Speaking at a press conference on October 15 at CGV Yongsan I’Park Mall in Seoul, EJAE discussed the “K-pop localization” strategy and her vision for the genre’s future. “I think it’s great that K-pop is being localized globally. Koreans have such refined taste. So when ‘KPop Demon Hunters’ came out, I was nervous whether Korean audiences would like it. The standard is very high,” she shared.
While she expressed support for K-pop’s global ambitions, she emphasized the need to retain the essence of Korean culture. “I feel K-pop is leaning heavily towards pop. I understand the prevalence of English lyrics. But Korean is such a beautiful language. If it’s K-pop, it should include Korean,” she said. “Instead, K-pop and English should blend well together. I know both English and the nuances of Korean, so the two languages need to harmonize seamlessly for listeners to appreciate it properly.”
She further stated that Korean identity must remain central: “I think K-pop should focus on Korea. While it tries to be very pop, Korea is so beautiful that it’s better to just keep going in a Korean direction. Korean culture has its own distinct character. Whatever you do, it’s good to do it in a Korean way.”
“If you go to America, it’s important to blend in American culture so it can be digested there. But Korea must be present,” she concluded.
EJAE’s remarks have sparked conversation online, with many Korean fans echoing her sentiment. Comments include:
“For real, please use more Korean.”
“TWICE’s ‘This is For’ was a Korean comeback but I was doubting my eyes when I saw that all the lyrics were in Englishㅠㅠ even as a fan…”
“That’s why I still only listen to 2nd gen’s songs… K-pop’s charms have completely disappeared now.”
With this discourse gaining traction, EJAE’s comments serve as a timely reminder of the delicate balance K-pop must strike: embracing global influence while safeguarding its unique Korean identity.
Sources: Newsen, NC Press, Naver
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