On August 20, Eider stated that actor Nam Joo Hyuk was selected as the new male model for outdoor fashion brand Eider, succeeding Kim Soo Hyun as the face of the brand for the 2025 F/W season.
He was chosen due to his “dynamic charisma, confident energy, and exceptional ability to showcase diverse fashion styles across dramas, films, and pictorials.” The brand emphasized that these attributes mirror their mission of highlighting the essence of outdoor lifestyles with both functionality and style.
For this season, Eider plans to amplify their fashion-forward direction by featuring Nam Joo Hyuk’s signature stylish image through a revamped outdoor collection. With his striking physique and health-driven charisma, the collaboration is expected to bring a fresh and trendy synergy to the brand.
A representative from Eider expressed optimism about the new partnership: “We expect to create a refreshing impact through our collaboration with Nam Joo Hyuk, introducing consumers to a vibrant outdoor lifestyle.”
Nam Joo Hyuk will begin his tenure with Eider by shooting the upcoming F/W campaign, marking his return to modeling following his military service. Meanwhile, former brand ambassador Kim Soo Hyun has been facing significant backlash and industry repercussions due to the ongoing controversy involving actress Kim Sae Ron, leading to the termination of his contract with Eider.
Sources: nate
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