A heated debate has sparked online over Jennie’s role in the success of Gentle Monster and Tamburins.
On popular online forum instiz, one post questioning the brands’ reliance on the BLACKPINK star quickly gained traction. The user wrote:
“I feel like without Jennie, Gentle Monster and Tamburins would’ve been nothing…… Jennie basically did all their marketing by modeling for them.”
Both Gentle Monster, a luxury eyewear brand, and Tamburins, a fragrance and beauty label, are under the IICOMBINED company umbrella.
Jennie’s campaigns — from Gentle Monster’s futuristic eyewear ads to Tamburins’ viral perfume videos — often dominate social media, generating millions of views and widespread discussion. Many netizens believe her influence pushed both brands beyond the Korean market, turning them into global status symbols.
The comment section was sharply divided:
- I learned about Tamburins through Tiffany though ㅋㅋㅋ
- Really? I already knew about those brands before Jennie
- Jennie did her thing, but I feel like they’ve also used a lot of celebrities to do their marketing on SNS
- I can agree with Tamburins
- I thought that Gentle Monster was a brand that Jennie made… I just don’t know a lot of brands. I thought that the Gen from Gentle stood for Jennie..
- I just feel like you didn’t know anything… But why are you using this to inflate her ego..
- Jennie’s image for Gentle Monster was indeed strong, but not sure about Tamburins
- I thought that both brands were made by Jennie
While some argue that Jennie’s star power and global recognition carried the brands to worldwide fame, others credit Gentle Monster and Tamburins’ unique branding and product design for sustaining their success.
Still, the debate remains: would Gentle Monster and Tamburins retain the same prestige if Jennie stepped back? For now, one thing is clear — Jennie’s association has become inseparable from their brand identity, and fans continue to see her as the ultimate muse of both labels.
Sources: Instiz
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