Sagging fashion is making a comeback in South Korea, driven by popular celebrities like BLACKPINK’s Jennie. The style involves wearing pants below the waistline so that underwear is visible. It can include layering multiple pants so that the waistband of the innermost pair peeks out like underwear, or wearing pants low enough to rest at the knees.
Originally popular in the 1990s among American rappers and skateboarders, sagging fashion became a symbol of rebellion and freedom against traditional social norms, winning over the youth of that era. Now, the style is seeing renewed interest among young men in the U.S., and it has crossed over to South Korea, especially among Gen Z (born from the mid-1990s to early 2010s). Korean celebrities and influencers have been spotted wearing sagging looks, inspiring younger fans to follow suit. Notably, Tarzzan from the co-ed group ALLDAY PROJECT showcased the style on the variety show “Omniscient Interfering View”, generating buzz.
Statistics reflect this rising trend. Women’s fashion platform Zigzag reported that between July 4 and August 3, searches for “sagging” skyrocketed from near zero to hundreds within a month. Related keywords such as “low-rise,” “low-rise shorts,” “low-rise bootcut,” and “logo band” saw year-on-year search increases of 36%, 126%, 120%, and a staggering 956%, respectively. Transactions also surged, with low-rise pants sales up 117% and low-rise bootcuts up 183%.
The heatwave over the past two months has fueled not only the sagging trend but also outfits revealing underwear, like bralettes and slips. Over the last month alone, halterneck bralette sales soared by 911% and backless bralettes by 99% compared to the same period last year.
A fashion industry insider commented, “For Gen Z, who enjoy breaking traditional norms and expressing individuality, sagging fashion is now seen as a chic statement. Its popularity is likely to continue for the foreseeable future.”
Sources: 다음 – 매일경제
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