SBS, one of South Korea’s top three national broadcasters, recently surprised audiences by announcing plans to air The Legend Of ZangHai, a hit Chinese historical drama starring Xiao Zhan. This marks a significant milestone—it’s the first time in 25 years that SBS has picked up a Chinese drama, with the last being My Fair Princess.
The decision was initially seen as a sign of the drama’s rising international popularity and a rare breakthrough for Chinese television in the Korean market. However, the excitement quickly turned into controversy.
Shortly after SBS released the promotional poster for The Legend Of ZangHai, Korean netizens accused lead actor Xiao Zhan of wearing Hanbok—traditional Korean attire—on screen. Some went further, accusing the production team of plagiarizing Hanbok designs. These allegations sparked a wave of online outrage, with many Korean users demanding SBS cancel the broadcast and ban Xiao Zhan from appearing in Korean media.
Chinese media responded by clarifying that the outfit in question was inspired by traditional Chinese garments, not Hanbok. Nonetheless, Xiao Zhan remains the target of criticism, as if he personally chose or designed the costume.
On major Korean forums like Theqoo, netizens have bombarded the actor with negative comments—not just about the costume but also attacking his appearance and acting skills. Some even called his performance in the drama stiff and emotionless, contrasting sharply with the praise he’s received in China.
In his home country, The Legend Of ZangHai has been lauded as Xiao Zhan’s major comeback after a previous setback in The Legend of the Condor Heroes earlier this year. Viewers and critics praised his refined emotional acting, powerful screen presence, and fitting historical visuals. Many Chinese media outlets have even declared Xiao Zhan a top-tier historical drama actor.
Chinese fans have voiced frustration over the harsh and one-sided criticism Xiao Zhan is facing in Korea. Many believe the situation is being overblown and fear it could derail what was once a promising opportunity for cultural exchange. What began as a historic broadcast deal is now at risk of being canceled, and Xiao Zhan is facing a boycott campaign over a costume he likely had no control over.
Comments from Korean Netizens:
- SBS promoted him as a top Chinese star, but he looks like a no-name to me.
- Even in the trailer, he looks stiff. He really can’t act.
- That outfit? Are they seriously going to air this?
- Ban the show, and ban this actor too.
- A top star? That’s a joke. Nobody in Korea knows who he is.
As The Legend Of ZangHai hangs in the balance, the controversy highlights the sensitivity of cultural representation and how quickly public opinion can turn in the age of social media.
Sources: Netizenbuzz
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