K-drama fans are experiencing a powerful wave of nostalgia as the iconic series Tomato (1999) makes its long-awaited return — now streaming for the first time on Netflix, 26 years after its original broadcast. The show, once hailed as a national obsession, is again climbing Korea’s trending charts, pulling in both new viewers and longtime fans.

A Record-Breaking Hit with 52.7% Ratings

When it aired on SBS in 1999, Tomato became a cultural juggernaut, recording an astonishing 52.7% viewership rating — a feat nearly unimaginable in today’s streaming-dominated landscape. The drama offered a refreshing twist on the classic “Cinderella meets chaebol heir” trope, telling the story of Han Yi (played by Kim Hee-sun), a humble, talented shoe designer, and Seung-joon (Kim Seok-hoon), a legal advisor and heir to a major shoe company.

Despite its fairytale roots, Tomato resonated with modern audiences through its breezy yet emotionally charged narrative, relatable romance, and fashionable aesthetics — captivating viewers to the point where many confessed they “forgot to eat or sleep” just to keep watching.

Kim Hee-sun: A Timeless National Beauty

A significant driving force behind Tomato’s explosive popularity was Kim Hee-sun, whose ethereal beauty and pure image defined an entire generation’s standard of Korean elegance. Her influence went beyond the screen — everything from her pastel headbands to knitted cardigans became must-have items, selling out nationwide as fans scrambled to emulate her look.

Even decades later, Kim’s portrayal of Han Yi remains iconic. In fact, BLACKPINK’s Jennie famously paid tribute to the character last year on a variety show, recreating the signature look and sparking another viral moment — a testament to Tomato’s enduring cultural imprint.

An On-Screen Couple for the Ages

Kim Hee-sun’s remarkable chemistry with co-star Kim Seok-hoon, a leading man of his time, added further charm to the series. Together, they created one of the most beloved visual couples in K-drama history. Their romantic tension and sincere performances left a lasting impression that is still fondly remembered and referenced online.

For many fans, Tomato wasn’t just a drama — it was a cultural event. Viewers planned their evenings around it, skipped meals, lost sleep, and fell deeply in love with its characters. Now that it’s available on Netflix, a new generation has the chance to experience the same magic.

Sources: kenh14