Jennie of BLACKPINK has seemingly become the blueprint for a new generation of K-pop idols — glamorous, confident, and born with a silver spoon. Her immense success has motivated entertainment agencies to craft idols modeled after her now-iconic “rich girl” image, both in style and substance.

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In Korean online communities, fans have long speculated that producers — particularly Teddy of The Black Label — draw heavy inspiration from Jennie when developing new artists. A viral post titled “Teddy seems deeply inspired by Jennie” reignited discussion about Jennie’s unique impact on the K-pop industry. In Korea, visual concept is just as important as musical talent — and Jennie’s brand has become the gold standard.

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From the beginning of BLACKPINK’s debut, Jennie stood out. She exuded a “luxury cat-like aura”, wore designer brands even during her trainee days, and was known to have studied abroad in New Zealand. Even her mother was rumored to be a wealthy businesswoman. Jennie’s effortless command of the spotlight and chic sense of fashion quickly made her the face of luxury, catching the eyes of major brands and positioning her as the muse of her era.

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Teddy’s label, The Black Label, appears to be replicating Jennie’s archetype in its girl group MEOVV, which debuted in September 2024. Even the group’s name and cat symbolism hint at their sleek, high-class concept. The five members — including Ella Gross, once dubbed “little Jennie”, and Gawon, a Korean-American fashion model raised in affluence — were chosen for their upscale visuals and poised image. All members share a fashionable, cool-girl aura reminiscent of Jennie’s early days.

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MEOVV

The influence doesn’t stop there. The Black Label’s latest co-ed group, ALLDAY PROJECT, also channels a Jennie-inspired aesthetic, albeit with a hip-hop twist. Marketed as a fashionable, elite group, the five-member unit includes Annie Moon — heiress of the Shinsegae conglomerate — and Youngseo, a HYBE-trained idol with sharp cat-like features, a petite frame, and a cold yet innocent stare. Though her background isn’t officially public, her luxury lifestyle has led fans to label her another “rich baby” of K-pop.

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ALLDAY PROJECT

Other members like Bailey Sok, Tarzzan and Woochan also boast standout charisma and fashion-forward styles, making ALLDAY PROJECT one of the most stylish rookie groups of recent years. Their debut was met with instant buzz — even securing a Vogue Korea cover, a rare feat for any newcomer.

Both MEOVV and ALLDAY PROJECT share conceptual similarities that trace back to Jennie. As one comment put it, “Jennie is like Teddy’s eternal muse.” It’s a sentiment that many fans agree with, noting that Jennie’s influence isn’t confined to The Black Label alone.

At YG Entertainment, BLACKPINK’s home, member Ahyeon of BABYMONSTER is being touted as the next “little Jennie” due to her stage presence and visuals. Even rival companies like SM Entertainment have drawn comparisons between aespa’s Ningning and Jennie, due to their similar aura and appeal.

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K-pop is seeing a rise in idols with privileged backgrounds, refined visuals, and luxurious images — a trend that Jennie arguably spearheaded. Despite frequent controversies and public scrutiny, she remains a role model for many idols today. While Jennie has never claimed to be the ideal K-pop standard, her success — both domestically and globally — speaks for itself.

Jennie’s elite status comes not just from her fashion or fame but from her ability to inspire trends. Her solo track “Like JENNIE” is a bold declaration of self-identity, encapsulating how she has become a brand of her own. In a world where everyone seemingly wants to be “like Jennie”, it’s clear she knows it too — and she’s not afraid to own it.

Sources: k14