Recently, netizens uncovered a new trademark registration filed by CUBE Entertainment, which includes the name “XOGEANS” (엑소진스) and the phrase “New GG” (interpreted as “New Girl Group”). While the agency has yet to make an official announcement, fans speculate that this trademark is tied to the company’s plans to debut a new girl group.
As of now, a fan account under the handle @cubenewgg has emerged on social media, hinting at pre-debut promotional activities, though no official profiles or teasers have been released by Cube.
However, the response has been far from enthusiastic. The backlash centers around the perceived similarity in naming to EXO (엑소) from SM Entertainment and NewJeans (뉴진스) from ADOR. Netizens argue that “XOGEANS” appears to combine key syllables from both groups, making it feel unoriginal and opportunistic.
Comments on instiz:
- Is this for real???
- LOL this is so lame.
- Is it EXO + NewJeans or what?
- How am I supposed to search for this now ㅋㅋㅋㅋㅠㅠ
- Seriously, LOL
Also, fans of Cube’s existing girl group LIGHTSUM expressed disappointment that the agency appears to prioritize a new debut while allegedly neglecting the proper promotion of its active artists.
Despite the backlash, Cube has yet to issue an official statement addressing the controversy. The company’s trademark application, however, suggests that preparations for a new girl group are well underway, with many speculating a debut as early as late 2025 or early 2026.