From dominating charts to navigating controversy and change, EXO and TWICE are proof that success in K-pop comes with both triumph and turbulence. As they celebrate 13 and 10 years respectively, these once chart-topping groups are transitioning into a new phase, less defined by record-breaking hits and more by enduring fan loyalty and legacy.
EXO: From Phenomenon to Fragmentation
Debuting in 2012, EXO burst onto the scene with an innovative dual-unit model and quickly rose to stardom. Tracks like “Growl” and “Overdose” catapulted them into legendary status, helping usher in K-pop’s third generation.
But behind the dazzling achievements came real challenges. From 2014, three Chinese members, Kris, Luhan, and Tao, left the group after filing lawsuits against SM Entertainment. The departures shook EXO’s foundation but didn’t halt their momentum.
Later, military enlistments, legal disputes involving the CBX subunit (Chen, Baekhyun, Xiumin), and member Lay’s gradual withdrawal further fragmented the once 12-member lineup. Today, only four members, Suho, Chanyeol, Kai, and Sehun, remain under SM, while others pursue independent paths. Even so, EXO’s impact remains etched in K-pop history.
TWICE: The Rise, Reign, and Recalibration
TWICE debuted in 2015 and quickly captured public affection with hits like “Cheer Up” and “TT.” For years, they were undisputed leaders of the girl group scene, setting digital records and becoming a staple in Korean households.
But TWICE’s glowing image eventually began to dim, not from scandal, but changing industry tides. The emergence of BLACKPINK and the global K-pop boom shifted the spotlight. Domestically, TWICE’s later releases saw diminished digital performance, and their latest album “With YOU-th” barely made a dent on Korean and international charts.
To adapt, JYP pivoted toward Japan, where TWICE continues to thrive. And while their “nation’s girl group” label has become more symbolic than actual, their unity is admirable. All nine members renewed contracts in 2022, and their concerts continue to sell out globally.
Struggles Aside, a Legacy Unshaken
EXO and TWICE have weathered lawsuits, departures, internal shifts, and shifting public tastes. Some members have been criticized for underperformance, others faded from the spotlight. Yet through it all, their passion and hard-earned legacy remain intact.
They are no longer K-pop’s frontrunners, but they are pillars, respected for building the global wave that newer acts now ride.
EXO and TWICE may no longer dominate the charts, but they’ve already conquered hearts and history. In an industry where few last five years, their decade-long presence is a testament to their influence. With loyal fans behind them and fresh endeavors ahead, their story is far from over, it’s simply entered a new chapter.
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