They wrote, “Today, I had a brief Zoom call with the staff from the U.S. PR agency I worked with when BTS first entered the American market. Although they now work at different companies, they are still such good people.
When all the K-pop artists were failing in their U.S. promotions, BTS was also aiming to enter the U.S. market. I was the only one reaching out, and this agency was the only one that saw potential in them, so I have a deep affection for them. From that time on, BTS appeared on U.S. TV shows and saw continued success… But once things were going well, the agency was discarded like an old shoe for various reasons, including not being to certain people’s liking.
They all asked me, ‘What’s going on with HYBE these days? What’s up with Bang (Bang Si-hyuk)?’ I just told them, ‘I don’t know either.’
I believe that those who are blinded by success and don’t appreciate what they have will eventually fail.
There’s a lot of noise regarding NewJeans‘ livestream. Those currently working at HYBE or involved with the company probably won’t mention it. I asked a few people, and they kept their mouths shut.
The entertainment industry has become too big, and when an owner tries to evolve or reform into a different business, I guess this is what happens. Do we really need to expand music into a comprehensive culture, or even more?
Since I used to work with Bang, I know what type of person he is, and even if he’s changed over the years, the overall vibe is still the same. It’s a shame about NewJeans.“
The theqoo article regarding this became a hot topic with nearly 70,000 views as of the morning of Sep 13th. Below are some comments from Korean netizens.
– This company is so trash, I hope it goes down quickly.
– I wish all the artists under HYBE would leave…
– If I were a fan of one of the artists, I’d be anxious, worrying that one day my idol might end up in the same situation.
– They’re abandoning all the key people who worked hard and contributed to their success. Fans should probably pray that their idols can leave safely.
– I was in total shock when I heard BTS didn’t even have a lawyer when they first renewed their contract… Honestly, the big cash cows and the larger groups that bring in money through tours probably can’t escape. The moment someone tries to leave, they’ll be crushed.
Source: theqoo
