The SNS data analysis company, Featuring, announced on the 29th that it will regularly publish the “Trending Videos Report” every month, which includes insights into popular content types and trends on YouTube.
The report provides key insights based on the Featuring AI engine, which can collect and analyze over 300 million pieces of SNS data and 16 million global influencer channels in real-time. It highlights YouTube’s most viewed content, content with the highest engagement rates, and content that remained on the trending list the longest.
According to the August report, the YouTube content featuring BLACKPINK’s Lisa on “A Spin Around the Block” (7.6 million views) recorded the highest views among domestic YouTube content. This was followed by ▲ “Excuses” episode 54 by “DdeunDdeun” (4.2 million views) and ▲ content featuring NewJeans on “Channel Fifteen” (3.16 million views).
The report, published on the last Wednesday of each month, offers a detailed analysis of the top 10 contents by view count, engagement rate, and more, along with marketing application strategies. More details can be found and downloaded from the official Data Effect blog.
Jang Ji-hoon, CEO of Featuring, stated, “The report, which contains the latest trends and prospects of popular video content, is expected to be of great help to corporate managers who are sensitive to trends. The potential for utilizing social data is limitless, and we will contribute to helping companies and brands establish effective marketing strategies in the rapidly changing social media environment.”
Source: daum
