BLACKPINK Jennie’s Way of Facing Controversy

How Jennie Overcame Scandals

Jennie, a top idol from South Korea and one of the four members of the global girl group BLACKPINK, is currently at the freest point in her career. She endured five years of rigorous training at YG’s “training camp,” officially debuting in 2016, and quickly becoming one of the most influential icons in K-pop. Jennie’s journey to the top has been brilliant but also fraught with endless rumors and controversies.

Fame comes with notoriety. Throughout her 8-year career, Jennie has been embroiled in a series of shocking scandals but has managed to overcome them spectacularly. She seems like the “chosen one” of K-pop, able to continue despite numerous difficulties. This has led some to question whether the public is too lenient with Jennie, as the controversies she has faced could have ruined another idol’s career.

Calling Jennie an exception is undeniable, but she has the qualities to become the brightest star. The “scandals” surrounding Jennie over the years include accusations of lazy dancing, being overly favored by YG, dating multiple famous idols, and acting in a controversial film. Despite all this, Jennie has never spoken out. She chooses to navigate through the storm with a positive spirit, striving for improvement, and constantly dedicating herself.

Whenever there is a scandal, Jennie dispels it with her musical achievements. Iconic performances at Coachella, the Born Pink World Tour, and more are the result of Jennie’s sweat and effort alongside BLACKPINK. People see the true talent of an “all-rounder” artist, witnessing her exhaustion and near collapse on stage. This allows Jennie to shine even brighter than the criticisms labeling her as lazy and unenthusiastic.

Jennie made her Hollywood debut with an exceptionally controversial film. “The Idol” brought Jennie’s name under heavy scrutiny. The public couldn’t accept a K-pop idol being so revealing and sensual with male dancers on American television.

While “The Idol” caused Jennie to struggle, it also earned her the hit “One of the Girls,” which reached 1 billion streams on Spotify and broke multiple Billboard records. The BLACKPINK rapper expanded her influence in America with just three solo songs: “SOLO,” “You & Me,” and “One of the Girls.”

The most serious scandal of her career

At the end of 2023, Jennie made the boldest decision of her career – ending her exclusive contract with YG and establishing her own management company, ODDATELIER. Jennie’s new path has garnered support from fans. In the first half of 2024, Jennie and ODDATELIER have shown a very promising future, continuously securing advertising and fashion deals. Jennie has attended major events and proudly took on the role of the lead model at Jacquemus’ 15th-anniversary show. Notably, Jennie is also preparing her solo album.

Establishing ODDATELIER and taking charge of her career is Jennie’s boldest decision.