Previously on July 8, BTS’s Jin was announced as the global brand ambassador of luxury jewelry brand Fred, and several brand new photos of the male idol wearing Fred jewelry were also released.
Within a few hours of this announcement, many Fred items worn by Jin in the aforementioned photos, which cost thousands of US dollars, were sold out. However, despite this being an impressive achievement that proves Jin’s star prowess, many fans express disappointment.
[기사] Jeweler Fred Taps #BTS’s #Jin as First Global Brand Ambassadorhttps://t.co/flCkwTG9fG
— BIGHIT MUSIC (@BIGHIT_MUSIC) July 8, 2024
In particular, fans pointed out that Fred is owned by LVMH, which is owned by billionaire Bernard Arnault, who directly invests in an Israeli firm. As a result, Fred, alongside other brands under LVMH, are considered as targets for a pro-Palestine boycott.
anyway, do NOT support FRED jewelry. do not buy from FRED jewelry. FRED is owned by LVMH – a zionist company that is on the boycott list.
— sky 🎀 (@kittysmimi) July 8, 2024
want more information? here's a video and article explaining why we're boycotting LVMH (with proof!)https://t.co/FUew23MKiO https://t.co/nfm7thZHMH pic.twitter.com/7R2mVuRCK9
As a result, there have been many calls to boycott Fred jewelry among BTS fans, even with Jin’s endorsement. These fans have thus express disappointment when the Fred jewelry items worn by Jin got sold out, emphasizing that these thousands of USD could have been used for a more humane purpose, such as helping out Palestinian and pro-Palestinian ARMYs (fans of BTS).
Source: Krb, X
