BLACKPINK’s Jennie’s Star Power Drives Record-Breaking Deal for Gentle Monster’s Company 

In a landmark transaction this year, IICOMBINED, the parent company of the globally renowned eyewear brand Gentle Monster, secured the most expensive single-family and multi-family home purchase in South Korea. The luxurious property, located in Sinsa-dong, Gangnam-gu, Seoul, was acquired for an astonishing 28.5 billion KRW (approximately 22.3 million USD) in an all-cash transaction, showcasing the company’s financial strength and strategic growth.

It is reported that BLACKPINK’s Jennie played a crucial role in this achievement as her collaboration with Gentle Monster significantly enhanced the brand’s global reputation. Jennie’s association with the brand, such as people referring to the sunglasses as “Jennie’s Sunglasses,” has propelled Gentle Monster into the global spotlight.

IICOMBINED’s rapid expansion is further evidenced by their recent real estate projects. Besides the recent acquisition, the company spent 34 billion KRW (approx 24.5 million USD) last November to construct a commercial and office building at the same location. These strategic investments highlight the company’s robust growth and confident market position.

Founded in 2011, IICOMBINED has diversified its portfolio with brands like Tamburins in cosmetics and Nudake in desserts, achieving consolidated revenue of 608.27 billion KRW and an operating profit of 151.11 billion KRW last year. Jennie’s collaboration with Gentle Monster has been a pivotal factor in their continued success, demonstrating the powerful impact of celebrity partnerships in the fashion industry.

Source: K Crush