An unexpected issue arose for NMIXX, the group that made headlines by skillfully showing off their live performance despite a sudden MR stop. It turned out that it was not an accident, but a kind of strategic performance.
Immediately after the accident, some of those who watched the stage criticized that the preparation for the festival was poor, but the answer was “performance received in advance,” and some began to raise questions if it were a pre-planned move.
“The sound accident on the stage of the festival was an event to heighten the atmosphere of the festival. We shared the intention with the organizers and used the event-like sound source.” In the end, NMIXX’s agency and JYP Entertainment’s Artist Division 4 Squad (SQU4D) came forward and said that the use of the “event-like sound source” was true but not intentional, and that it was literally just to make the most of the festival atmosphere.
There are some interesting points from this statement. “For the natural effect, we did not share the information with the members of NMIXX in advance,” and “we failed to take into account that the event could cause confusion and inconvenience for the audience and fans.”
It was not intended to deceive the audiences, it was only an event-performance, but as a result, even if it was to deceive fans, the audience was given a rare live performance in an unexpected situation, so they are soon persuaded and not consider it a big problem. In addition, it is clear that NMIXX will have a place to properly prove its ability.
A special strategy is needed to secure a group’s position among the previous idol groups, which already have their own territory, and what works best in the current situation is to emphasize their solid skills. A common way is to make an “MR removal video” and have the fans spread it. However, the more overwhelming way is to create real situations. Indeed, a crisis seems to be an opportunity.
