The unveiled special bag expresses the long-standing connection between Burberry and horseback riding, characterized by a soft curved silhouette inspired by childhood rocking horse toys.
Additionally, the bag features an adjustable strap, allowing for versatile styling, and is intricately detailed with Burberry’s new “b” shaped clasp and the Equestrian Knight Design (EKD) logo subtly engraved on the back. The campaign saw participation from numerous renowned actors and models from around the world.
Among the stars who enhanced the campaign as Burberry ambassadors were South Korean actress Jun Ji-hyun, Chinese actress Tang Wei, Thai actor Bright, Japanese actress Asami Mizukawa, British model Lily Donaldson and Moroccan-British model Nora Attal, each bringing their unique style to the Burberry Rocking Horse Bag and showcasing diverse appeals.
The Burberry Rocking Horse Bag is available in various colors and materials, and for the Fall 2024 season, a “Rocking Horse Tote Bag” version, offering more space, is also set to be introduced.