Korean celebrities showcased numerous charms at the new adidas x Gucci campaign
dhanJune 8, 2022Last Updated: June 8, 2022
2 minutes read
(G)I-DLE, IVE Ahn Yujin, Kim Ji Won, Ji Chang Wook, Ahn Hyo Seop, and many other Korea stars recently appeared at the adidas x Gucci pop-up event.
On June 7th, various celebrities graced the red carpet at the new adidas x Gucci campaign. The fashion event garnered great attention from fashion lovers and the public alike, seeing that it brings a harmony between adidas’s casual athleticism and Gucci’s heritage regality. Notable names at this event include: (G)I-DLE, IVE Ahn Yujin, Kim Ji Won, Ji Chang Wook, Ahn Hyo Seop, and many more.
The pop-up event marking the collaboration between Gucci and adidas showed the brands’ unique approach to high fashion. The setting has a classic decoration inspired by the 70s. There is also a model of a sports club with a mini golf course, and a separate sports-themed photobooth. The pop-up store is open to visit from June 8 to 19.
Creating a stir from the first time it was introduced at Milan Fashion Week in September 2021, the adidas x Gucci collection was officially launched and became available for sale on June 7, 2022. The collection has a trendy, sporty theme with a bit of nostalgia of the 70s – 80s. From the lookbook, the collection shows the classic yet luxurious style, making traditional clothes feel more youthful and dynamic. The combination of the iconic Gucci pattern and adidas’ three stripes has received positive response.