K-Pop

2024 SMA: Barely Any Audience, Unprofessional, and Rigged?

On January 2, the 33rd Seoul Music Awards (2024 SMA) was held in Thailand, and attended by various K-pop stars such as NCT Dream, RIIZE, GOT7’s Youngjae and BamBam, among others, as well as celebrities from Thailand. 

However, the 2024 SMA ended up leaving people in a sour mood with its various unprofessional aspects, a short soundcheck that was delayed for hours, a stage fire, a poor sound system, and even poor life streaming, 

GOT7 Bambam Youngjae thumbnail

In fact, GOT7’s Youngjae and BamBam even called out the 2024 SMA on its various lacking, to the point the latter said he never wants to go to award shows again. 

Additionally, controversies arose over the winners at the 2024 SMA, as many accused the results of being “rigged”, demanding justice for NewJeans, SEVENTEEN, Jisoo, and LE SSERAFIM. 

stray kids

Adding to this, a topic titled “The audience at 2024 SMA was the emptiest ever” was published on the Korean forum “theqoo”, drawing attention. 

In particular, the topic revealed that there was barely any audience at the 2024 SMA, showing barren seats despite the award ceremony also inviting Thai celebrities to attract local fans. In fact, there were so few people coming to see the 2024 SMA, that a netizen claimed they cannot find any fancam.

Meanwhile, other netizens explained that this is an expected result, as the lineup was not enough to fill up the 2024 SMA’s huge venue, and tickets are overpriced. 

Below are some comments from netizens: 

  • No wonder I can’t find any fancam on YouTube or anything. I’m so serious. I have been looking up (fancams) since yesterday and there’s barely any content or fancam from it. Made me think it didn’t happen. 
  • The tickets are way to expensive
  • Thai fans don’t want to be seen as fools and made the smart decision of not going. 
  • Can we just abolish this award ceremony? Nobody acknowledges it so why bother?
  • I wish that this SM-Awards can be done with already
  • The ticket cost the local people almost a month of their salary…

Source: theqoo, KB

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