SEVENTEEN Topped April Boy Group Brand Reputation Rankings
SEVENTEEN, NCT, and The Boyz dominated TOP 3 of the brand reputation rankings for K-pop boy groups in April
The Korea Enterprise Reputation Research Institute analyzed 44,510,411 brand big data of boy group brands from March 13th to April 13th by measuring consumers’ behaviors based on participation index, media index, communication index, and community index.
As a result, SEVENTEEN successfully won the top spot in the April Boy Group Brand Reputation Rankings, followed by No.2 NCT and No.3 The Boyz.
Other boy groups in the TOP 30 were TWS, BTS, Stray Kids, Super Junior, EXO, SHINee, ASTRO, Enhypen, ZB1, RIIZE, TXT, TREASURE, BTOB, Monsta X, Omega X, ATEEZ, TVXQ, 2PM, INFINITE, HIGHLIGHT, Wanna One, Pentagon, VIXX, ONF, BOYNEXTDOOR, Tempest, and B1A4.
In particular, SEVENTEEN took No.1 with a total brand score of 4,139,221. This includes a participation index of 289,824, a media index of 1,261,687, a communication index of 867,362 and a community index of 1,720,348.
The link analysis showed “perform”, “disclose”, and “sing along” with the highest percentages. In addition, the highest-ranking keywords were “Carat”, “encore tour”, and “concert”.
