S.E.S’s Bada Cheers For NewJeans Amid HYBE & Min Hee-jins Dispute
Bada, leader of the first-generation K-pop girl group S.E.S, showed her support for junior girl group NewJeans
On April 30th, Bada posed a photo of NewJeans’s new song on her official account with the caption, “Amid the complicated stories of adults… Preparing an album is always hard and busy for idols… How tiring must it have been for these young friends this time?”.
She continued, “I’m sure my junior idols are going through hard times in their own place but I hope they endure these beautiful days that will never come again, grow up better, and be happier as you are. All the idol juniors in Korea are just amazing. I support you all”.
By saying “complicated stories of adults”, Bada seemed to refer to the conflict between ADOR’s CEO Min Hee-jin, who produced NewJeans, and HYBE, the parent company of ADOR. Earlier, HYBE claimed that Min Hee-jin and other executives attempted to take over the management rights of ADOR after conducting an audit into the label on April 22nd.
On the 25th, HYBE filed a complaint against Min Hee-jin on charges of breach of duty. Min Hee-jin reacted by holding an emergency press conference on the same day and refuted all the allegations.
Despite the confusion within the company, NewJeans is still preparing for their comeback while rooting for CEO Min Hee-jin. The female CEO also expressed affection for the members by posting the new digital single teaser of NewJeans on her account.
Meanwhile, NewJeans will release double singles in Korea and Japan on May 24th and June 21st, respectively, and carry out promotion activities in both countries. The May single will feature the title track “How Sweet” and the pre-release song “Bubble Gum”, while the June single includes “Supernatural” and “Right Now”. After introducing new music, the girl group will hold a fanmeeting in Tokyo Dome, Japan on the 26th and 7th of June.
NewJeans released the music video for “Bubble Gum” at midnight on April 27th and received enthusiastic responses from music fans. As of 10 a.m. on the 27th, the MV attracted 4 million views, ranking No.3 among the most viewed videos in 24 hours on YouTube. The group also proved their influence by soaring on YouTube trending in various countries and regions.
