On August 2, Zhao Lusi shocked fans by publicly accusing her agency, Galaxy Cool Entertainment, of mistreatment and financial exploitation.The post ignited a firestorm across Chinese social media. But just a day later, Zhao took to Douyin and Xiaohongshu to calm fans, confidently stating she was “still very composed” while sharing her favorite makeup tips.
The results? Over 30 million views on Douyin, a new No.1 ranking on Xiaohongshu, and — true to her nickname — a complete sell-out of every single item she used on stream.
Among the fan-favorite items were:
- A Hello Kitty hair clip, used to style her chic bob.
- A pastel princess-themed tumbler with a cute strap.
- A luxury Bulgari Roma Amor necklace worth over 1.4 million yuan (~$193,000).
Even more modest items flew off the shelves:
- A white flowy AAAD dress made from breezy summer fabric.
- A CASEBANG x Esther Bunny phone case featuring silicone charms.
- A Picasso eyebrow trimmer priced at just 40 yuan (~$5.50).
- A Dyson hair straightener costing over 2,900 yuan.
- A bear-ear headband for only 15 yuan.
- Even a roll cake box from a small bakery became a viral search item.
Zhao Lusi’s livestream instantly became a top trending topic on Weibo, with fans and netizens in awe of her unstoppable commercial influence. “Even if she quit acting, she’d still be a top-tier KOL or fashion CEO,” one user remarked.
Despite the public fallout with her agency, Zhao’s ability to transform anything she touches into a sold-out sensation proves that her true power lies not just in her acting — but in her magnetic influence across all spheres of media, fashion, and commerce.
Sources: kenh14
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