YSL Beauty has issued a formal apology following backlash over its response to a malicious comment targeting K-pop group TWICE’s member, Sana.
The controversy erupted after a social media post by YSL Beauty Thailand featuring Sana as their brand ambassador was flooded with hateful comments. One particularly offensive comment directed at the idol sparked widespread outrage among fans and the general public when the brand’s response was deemed inadequate.
TWICE fans, collectively known as ONCEs, expressed their disappointment and anger over YSL Beauty’s handling of the situation, accusing the brand of failing to protect their beloved idol. The incident quickly gained traction on social media, with many calling for a stronger response from the brand.
In response to the growing criticism, YSL Beauty released an official apology, acknowledging the misstep and expressing regret for the offense caused. The brand promised to implement stricter measures to prevent such incidents from recurring and to foster a more positive and respectful online environment.
Source: krb
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