Fake news videos on YouTube can generate jaw-dropping revenues
These days, “star YouTubers” with a lot of views and subscribers can be compared to small and medium-sized businesses.
Accompanied by a large number of subscribers, YouTube stars can boast popularity and wealth that everyone envies. Of course, in order to achieve this, it is important to create “killer content”, alongside updating consistently and frequently.
According to YouTube, in order to start generating profits, a YouTube channel must exceed 1,000 subscribers and 4,000 hours of watch time within 12 months. Then, Google, which operates YouTube, evaluates these channels and distributes profits after YouTubers receive approval to join the “YouTube Partner Program”.
The number of subscribers has a decisive impact on the final revenue, seeing that the advertising revenue varies depending on the number of video views. This is why YouTube’s “Gold Button”, which is awarded to channel operators with 1 million subscribers, is considered a kind of medal among YouTubers. Meanwhile, channels with more than 100,000 subscribers are given the “Silver Button” and channels with more than 10 million subscribers are given the “Diamond Button”. If a channel exceeds 100 million subscribers, the creators behind it can receive the “Red Diamond Button”.
According to NoxInfluencer, an SNS data analysis company, the monthly revenue of a YouTube channel is determined by the YouTuber’s qualifications and local CPM (advertising revenue per 1,000 video impressions). NoxInfluencer also issued a “YouTube Channel Estimated Income Inquiry” article, which estimated that the official channel of girl group BLACKPINK, which has 85 million subscribers, can generate monthly profits of 1.0153 billion won.
As revenue varies depending on views and subscribers, YouTube channels that try to attract users’ attention with “fake news” are on the rise. Seeing that these fake news garner quick attention and watch time, it can generate huge amounts of profits for creators.
On the other hand, marriage rumors of trot singers Song Ga In and Kim Ho Joong, as well as divorce rumors of actors Hyun Bin and Son Ye Jin, have spread as fake news on YouTube, and agencies have taken legal action.
Source: Sports Donga