It is becoming a gateway for newcomers who dream of becoming webtoon writers as they can easily draw just by creating an Instagram account, as long as they have the will to draw and a story that anyone can relate to. Readers are falling for Instatoon, which allows them to communicate with writers while enjoying short webtoons.
What kind of charm does Instatoon have? It deals with relatable everyday subjects. Heart-warming webtoons that comfort people are gaining popularity. Even if you are not an official writer, you can gain popularity by drawing everyday cartoons and make profits with advertisements or characters. Amid the trend of \”short and bold\”, more and more companies are marketing through a new platform called \”Instatoon\”. Today, we would like to select and introduce popular Korean Instatoons among the many Instatoon series.
키크니 (@keykney)
Keykney, an emotional illustrator with 1.12 million followers (as of Feb 22, 2024,) is a famous account with the concept of \”drawing anything by painting.\” It combines the artist\’s creativity and readers\’ requirements, which has gained a great response. Sometimes, Keykney’s writer is in trouble because of readers’ difficult missions, but this is the charm of the account. Wouldn\’t the readers be even more enthusiastic because they can get a glimpse of the ingenuity of Keykney’s writer that they have not yet expected?
피곤한 덤덤 (@tired.dum)
Tired Dum has 47,000 followers (as of Feb 22, 2024). Under the slogan \”A Well-Being Picture Series for Adults Who Are Scared Of Tomorrow,\” it is serializing the sorrow of office workers. It is gaining infinite sympathy from the MZ generation by expressing the insanity of a subtle office worker. It is also attracting attention for its kitsch design with Y2K sensibility, which is a trend among Generation Z.
Thanks to this overflowing popularity, they opened “It’s Skin Collaboration Cafe Pop-up” in January this year, and also introduced a new Tired Dum frame while launching “Play in the Box Frame Collaboration”. Even in the midst of this busy and exhausting daily life, finding small joys by enjoying empathetic comics like Tired Dum, which targets office workers, has become the way modern people live. Regardless of whether the drawing is good or not, what\’s more important for Instagram comics is how much empathy they draw from readers. Tired Dum seems to have successfully raised empathy among office worker readers.
까꿍 (@sally07065)
With 50000 followers, sally07065 is a creator who draws the daily lives of college students without pretense. They have gained great popularity with their Insta-toons accurately capturing the interests of university students, such as studying abroad, part-time jobs, and university life. These Insta-toons contain content that anyone can relate to if they are university students. Sally07065’s daily life stories gain empathy from both introverted and extroverted people thanks to their unique facial expressions and witty remarks. Their Instatoons depict experiences that anyone can empathize with, such as friends repeatedly failing to take perfect shots, the absurd world of part-time jobs, the fear of the first endoscopy, the way students suddenly face-to-face exams after getting used to online lectures, etc.
As mentioned earlier, the important is arousing empathy rather than drawing skills. Instatoon artists are not the same but most of them often started uploading their diary-like Instagram posts expressing their frustrating or joyful experiences and coincidentally debuted as cartoonists. Of course, some had developed the dream of becoming cartoonists since before, but many probably didn’t even think of becoming professional cartoonists from the beginning.
We tend to pay attention to only the information that interests us and quickly skip over the rest, right? Instatoon readers are likely the same. If the content of the comic resonates with them or matches their interests, they will focus on it more. When the characters in Instatoons tell stories that they can relate to, they can feel like having real friends.
Source: samsungsmartcity
