Recently, XG found themselves at the center of intense online debate following an announcement meant to reflect their evolving identity as a group.
Last year, member Cocona publicly came out as trans-masculine nonbinary and revealed that they had undergone top surgery. The announcement drew widespread international attention, with many fans praising Cocona’s openness and courage. At the same time, it sparked discussion around how the group should be categorized, particularly as they continued to be described as a “girl group.”
On January 12 (KST), XG addressed the conversation directly by announcing that they would be “evolving” the meaning of their name. Originally standing for Xtraordinary Girls , XG was redefined as Xtraordinary Genes , a change the group explained was meant to reflect their mixed-gender lineup and their broader identity moving forward.
Initial reactions from fans were largely positive, with many applauding the group for adapting their branding in a way that acknowledged Cocona’s identity while maintaining group unity.
However, the discussion took a sharp turn as the announcement went viral beyond K-pop spaces.
On social media, some users began drawing comparisons between XG’s use of the word “genes” and a controversial American Eagle advertisement featuring actress Sydney Sweeney . The ad used wordplay around “great jeans/genes,” and because Sweeney is blonde with blue eyes, critics argued that it subtly echoed ideas tied to white genetic superiority, often associated with eugenics. These interpretations were further amplified by Sweeney’s actions following the ad’s release, which intensified scrutiny around the campaign.
Within that context, XG’s new name was viewed by some as an uncomfortable callback. Critics also pointed to Japan’s historical role as a colonial power, arguing that the term “genes” carries heavier implications when viewed through that lens.
Others strongly pushed back against the criticism. Supporters emphasized that XG’s rebrand exists within a completely different cultural and conceptual framework. The group has long leaned into a sci-fi, futuristic, and alien-inspired concept, with “genes” framed as individuality, uniqueness, and evolution rather than biology or racial hierarchy.
Fans defending XG argued that stripping the name change of its artistic and cultural context leads to oversimplified and reactionary conclusions.
As the debate continues to circulate online, many observers note that while heightened sensitivity is understandable in today’s political climate, context remains crucial. For now, XG’s name change stands as a flashpoint in a broader discussion about identity, symbolism, and how global pop culture is interpreted across vastly different social and historical backgrounds.
Sources: Koreaboo
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