![bang si hyuk-le sserafim thumbnail](https://cdn.kbizoom.com/media/2024/05/13083546/bang-si-hyuk-le-sserafim-thumbnail-051324.png)
Netizenbuzz
When the supplies ran short at LE SSERAFIM’s pop-up store, Bang Si-hyuk personally transported the goods in his own car
A netizen mentioned HYBE Chairman Bang Si-hyuk's treatment of LE SSERAFIM amid the accusation that he ignored NewJeans
This netizen wrote, “When the supplies ran short at LE SSERAFIM’s pop-up store, Bang Si-hyuk personally transported the goods in his own car. He even gave them album feedback and group name.”
![bang si hyuk](https://cdn.kbizoom.com/media/2024/05/13072754/bang-si-hyuk-1-051324.jpg)
![bang si hyuk](https://cdn.kbizoom.com/media/2024/05/13072757/bang-si-hyuk-2-051324.jpg)
![bang si hyuk](https://cdn.kbizoom.com/media/2024/05/13072759/bang-si-hyuk-11-051324.jpg)
Original post: theqoo
The theqoo article regarding this became a hot topic with nearly 60,000 views as of the afternoon of May 13th. Below are some comments from Korean netizens.
– So LE SSERAFIM was the real princess lol
– He really wanted to promote LE SSERAFIM no matter what
– Since it’s a group he personally produces, he must have taken care of it
– Are there no other employees at HYBE? Why did he go himself??? He’s truly like a father
– He can at least use half that effort to push NewJeans
– It’s easy to imagine how NewJeans would have reacted lol