K-Pop

TXT generates $28.4 million in media value at Paris Fashion Week, driving brand growth

TXT exerted overwhelming influence in the fashion industry

On June 21st (local time), TXT attended the “Dior 2025 Summer Men’s Collection Show” held in Paris, France. TXT, which has been active as Dior’s ambassador since August last year, stylishly donned dandy jackets and colorful sneakers.

According to a recent report by influencer marketing platform Lefty, TXT generated $18.3 million in Earned Media Value (EMV) during the 2025 S/S Men’s Fashion Week, ranking as the “top influencer”. Individually, Soobin and Yeonjun ranked 6th and 7th, respectively, bringing the group’s total value to $28.4 million.

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Earned Media Value is a figure that translates the impact of social content into monetary terms. Lefty’s 2025 S/S Men’s Fashion Week analysis covers the influence of 56 brands and thousands of influencers participating in the events held in Paris and Milan last June.

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TXT significantly contributed to raising Dior’s profile during this fashion week. Dior, ranked as the “top brand”, generated $61.82 million in media value, an 85% increase from the previous year, with TXT accounting for 46% of this value.

Meanwhile, TXT released their Japanese single “CHIKAI” on July 3rd and is actively promoting it. On July 10th, they will kick off “TOMORROW X TOGETHER WORLD TOUR IN JAPAN” at Tokyo Dome.

Source
Daum
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