TWS Tops Rookie Idol Group Brand Reputation Rankings for August, Followed by tripleS and RIIZE

The Korean Enterprise Reputation Research Institute extracted 13,978,943 pieces of big data on rookie idol group brands from July 1st, 2024 to August 1st, 2024 for the analysis. Compared to the 15,249,035 pieces of data in July, this represents an 8.33% decrease.

In the August 2024 ranking of rookie idol group brand reputation, the top 30 were: TWS, tripleS, RIIZE, QWER, BABYMONSTER, KISS OF LIFE, ILLIT, ZEROBASEONE, BOYNEXTDOOR, EVNNE, UNIS, POW, ARTMS, BADVILLAIN, CANDY SHOP, KATSEYE, BIG OCEAN, THE WIND, SPIA, YOUNG POSSE, NOWADAYS, FANTASY BOYS, ONE PACT, X:IN, NiziU, 8Eight, Hori7on, ALL(H)OURS, LIMELIGHT, ASC2NT.

The rookie idol group brand reputation No.1 was TWS (Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, Kyungmin), with participation index 303,506, media index 380,165, communication index 648,828 and community index 759,028, resulting in a brand reputation index of 2,091,526. This is a 68.05% increase compared to the 1,244,609 brand reputation index in July.

Goo Chang-hwan, Director of the Korean Enterprise Reputation Research Institute, commented, “In the August 2024 rookie idol group brand reputation rankings, TWS (Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, Kyungmin) ranked first. The analysis of rookie idol group brand categories showed an 8.33% decrease compared to the 15,249,035 pieces of big data from July. Detailed analysis revealed a 2.18% decrease in brand consumption, a 2.40% increase in brand issue, a 17.05% decrease in brand communication and a 10.61% decrease in brand diffusion.”

He added, “The TWS brand, which ranked first in the August 2024 rookie idol group brand reputation, had high scores for ‘intense’, ‘refreshing’ and ‘youthful’ in link analysis. In keyword analysis, ’42’, ‘plot twist’ and ‘summer beat’ were highly ranked. The positive ratio was 86.79%.”