On January 30, Venus officially announced TWICE’s Jihyo as its new brand model and unveiled the 2026 Spring campaign, marking the first model change in 14 years. Actress Honey Lee, a former Miss Korea, had represented the brand for over a decade.

In the newly released campaign images, Jihyo appears in a specially designed mint-colored custom lingerie dress, showcasing both elegance and freshness. Her confident aura and striking visuals perfectly embody the brand’s image of “healthy beauty,” earning praise for her goddess-like presence.

Ahead of the announcement, a teaser titled “Model Change After 14 Years” had already drawn attention online earlier this week, fueling speculation among consumers. The reveal of Jihyo confirmed a generational shift for the long-standing brand.

Venus has historically featured top-tier stars known for their refined and healthy image. Past models include legendary actresses and entertainers such as Kim Hye-soo, Go Hyun-jung, Lee Seung-yeon, and Jun Ji-hyun, cementing the brand’s prestigious legacy. With Jihyo’s appointment, Venus signals a fresh direction while maintaining its tradition of representing confident and elegant femininity.

Sources: Naver