A viral post recently sparked conversation among K-pop fans, questioning the current popularity of TREASURE, a boy group under YG Entertainment, one of the industry’s “Big 4” agencies.
Debuting in 2020 with 12 members through the survival show YG Treasure Box, TREASURE made waves early on. Twitter even named them the fastest-growing K-pop group in the world that year, and they ranked in the top 10 most tweeted K-pop acts globally.
However, a post on X (formerly Twitter) has recently gone viral, highlighting a significant drop in views on the group’s TikTok videos. Clips from three or four years ago boast millions of views, whereas more recent posts seem to struggle by comparison.
This sparked a flurry of fan discussion online. Many attributed the shift to YG Entertainment’s alleged lack of promotion and inconsistent scheduling, especially after members Mashiho and Bang Yedam departed in 2022. Despite those losses, TREASURE still saw success with their song “Bona Bona.”
When examining other indicators of popularity, such as digital chart performance, the group’s recent releases have underperformed. On the Circle Digital Chart, their tracks have failed to reach the top 100 or charted lower than expected.
But not all signs point to a decline. TREASURE’s album Love Pulse recorded their highest first-day and first-week sales, quickly hitting one million copies sold. Their upcoming Japanese tour also sold out, proving the group still commands a strong international fanbase.
Still, the viral post reflects a broader sentiment: many fans feel that TREASURE hasn’t reached its full potential not due to lack of talent, but rather because of mismanagement by their agency.
The debate continues, as some defend the group’s growth in album sales and global reach, while others point to digital stagnation and fading buzz as warning signs.
Sources: Koreaboo
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