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Top Girl Group Individual Brand Reputation Rankings for September 2024

Aespa's Karina Ranked First in Girl Group Individual Brand Reputation

K-Pop / September 22, 2024 / By

aespa Winter Jang Won Young Karina

According to the Korea Corporate Reputation Research Institute, Aespa’s Karina ranked first in the September 2024 girl group individual brand reputation analysis based on big data. Following Karina, IVE’s Jang Wonyoung ranked second, and Aespa’s Winter placed third.

For the September 2024 girl group individual brand reputation analysis, the Korea Corporate Reputation Research Institute extracted 100,242,961 pieces of brand big data from 675 individual members of girl groups between August 22, 2024, and September 22, 2024. The institute then analyzed brand reputation indices using consumer behavior data, including participation index, media index, communication index, and community index. Compared to the 95,745,561 pieces of brand big data analyzed in August, this represents a 4.70% increase.

Aespa’s Karina, who ranked first in the girl group individual brand reputation, recorded a participation index of 1,590,486, a media index of 1,443,178, a communication index of 1,891,559, and a community index of 1,586,827, leading to a brand reputation index of 6,512,050. This is an 18.98% increase from her August brand reputation index of 5,473,424.

karina

IVE’s Jang Wonyoung, ranked second, had a participation index of 1,788,580, a media index of 1,653,818, a communication index of 931,600, and a community index of 1,504,592, leading to a brand reputation index of 5,878,590, which marks a 3.65% increase from her August index of 5,671,379.

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Jang Won Young’s “princess-like” styling is the talk of town 

Aespa’s Winter, ranked third, had a participation index of 805,930, a media index of 744,554, a communication index of 1,637,585, and a community index of 1,163,080, leading to a brand reputation index of 4,351,148, reflecting a 19.03% increase from her August score of 3,655,531.

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Koo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, said, “According to the brand big data analysis for September 2024, Aespa’s Karina ranked first in the girl group individual brand reputation. Compared to the 95,745,561 pieces of brand big data from August, the brand reputation increased by 4.70%. A detailed analysis showed a 3.59% increase in brand consumption, a 5.75% increase in brand issues, a 0.51% increase in brand communication, and an 8.93% increase in brand diffusion.”

He continued, “In the link analysis for Aespa’s Karina, who ranked first in September 2024, keywords such as ‘lovely,’ ‘unique,’ and ‘transform’ were prominent. In the keyword analysis, ‘Supernova,’ ‘My Artie Film,’ and ‘SYNK:RO’ were highlighted. In the positive-negative ratio analysis, her brand had a 93.42% positive score.”

The top 30 rankings for September 2024 girl group individual brand reputation are:

  1. Aespa’s Karina
  2. IVE’s Jang Wonyoung
  3. Aespa’s Winter
  4. IVE’s An Yujin
  5. Girls’ Generation’s Taeyeon
  6. BLACKPINK’s Jennie
  7. Kiss of Life’s Natty
  8. Cignature’s Jiwon
  9. Aespa’s NingNing
  10. LE SSERAFIM’s Kim Chaewon
  11. Red Velvet’s Seulgi
  12. Aespa’s Giselle
  13. TWICE’s Nayeon
  14. TWICE’s Jeongyeon
  15. BLACKPINK’s Jisoo
  16. Girls’ Generation’s Seohyun
  17. TWICE’s Jihyo
  18. LE SSERAFIM’s Sakura
  19. fromis_9’s Lee Chaeyoung
  20. IVE’s Rei
  21. Oh My Girl’s YooA
  22. Red Velvet’s Joy
  23. Red Velvet’s Wendy
  24. fromis_9’s Baek Jiheon
  25. Oh My Girl’s Mimi
  26. NewJeans’ Hani
  27. LE SSERAFIM’s Kazuha
  28. LE SSERAFIM’s Hong Eunchae
  29. Oh My Girl’s Yubin
  30. Oh My Girl’s Arin

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