K-Pop

The reason why CJ ENM rebranded “MAMA” to “MAMA AWARDS”

“MAMA” is reborn as “MAMA AWARDS” and starts anew.

On Nov 16th, the “2022 MAMA AWARDS” global press conference was held at CJ ENM Center in Sangam-dong, Mapo-gu, Seoul.

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Regarding the change in the name of the awards ceremony, Kim Hyun Soo, head of CJ ENM’s music content division, explained, “K-pop is already expanding its influence globally. Its power of influence is increasing not only in Asia but also around the world. We wondered if it was necessary to limit Mnet Asian Music Awards to Asia. In that sense, we thought about a new brand. When we thought about it, we realized that the brand MAMA has already become a proper noun as an awards ceremony representing K-pop. So, rather than being an abbreviation, we added AWARDS to the proper noun MAMA to express our will for global challenge, evolution and growth.

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Meanwhile, “2022 MAMA AWARDS” will be held at Kyocera Dome Osaka, Japan on Nov 29th and 30th. Jeon Somi will host the event on Nov 29th, and Park Bo Gum on Nov 30th.

Source: Daum

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