In recent years, many K-pop artists have increasingly expanded their operations in the US market. With BTS paving the way for Kpop in this market, many other artists are also gradually being accepted by the public here. However, how has their influence developed? Let’s follow a detailed chart based on very specific data from the data analysis company Reels Corporation.
Recently, Reels Corporation has announced the influence chart of Kpop artists in the US market. This chart is based on data on streams, sales, and airplay in the US as standard Billboard charts. Therefore, with such a huge data warehouse, it can be seen that this chart is very reliable.
Some notes from Reels Corporation about the data they record are as follows:
- Data was recorded from January 1, 2021, to July 3, 2021.
- Regarding streaming criteria: Total streams on music platforms will be calculated (eg Spotify, Apple Music, Youtube, etc.). ‘Virtual’ streams, breaking the law will not be counted.
- The data is only in the US.
10th: ITZY
9th: SEVENTEEN
8th: ATEEZ
7th: NCT 127
6th: ENHYPEN
5th: Stray Kids
4th: TXT
3rd: TWICE
2nd: BLACKPINK
1st: BTS
What do you think about this chart? In your opinion, will BTS’s popularity affect the sustainable development of Kpop in the US in the long run?