Surpassing ILLIT’s Wonhee and IVE’s An Yujin, May Girl Group Individual Brand Reputation 1st place goes to?
The analysis results of the individual brand reputation of girl groups in May have been unveiled.
According to the content announced by the Korea Corporate Reputation Research Institute on May 19th, in the ranking of May Girl Group Individual Brand Reputation, No.3 is ILLIT’s Wonhee, No.2 is IVE’s An Yujin, and No.1 is IVE’s Jang Wonyoung.
The Korea Corporate Reputation Research Institute analyzed the brand reputation index based on consumer behavior analysis of girl group individual brands using participation index, media index, communication index, and community index extracted from 1,216,168,805 big data of 675 girl group individuals from April 19th to May 19th of.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute analyzed the brand, stating, “The brand of IVE’s Jang Wonyoung shows positivity, freshness, and originality the highest in link analysis. In keyword analysis, ‘IVE, Lucky Vicky, Wonyoung-esque’ rank the highest. Her brand has a positive ratio of 91.72%.”
Recently, the term ‘Wonyoung-esque’ is viral in Korea, especially among young generations. Wonyoung-esque originates from the positive mindset shown by Jang Wonyoung.
In a video of her trip to Spain uploaded to IVE’s YouTube channel in September last year, Jang Wonyoung said, “Thanks to the person in front of me buying all the bread I was going to buy, I ended up receiving the freshly baked bread.”
The ranking of the top 30 individual brand reputation for girl group members is as follows: IVE Jang Wonyoung, IVE An Yujin, ILLIT Wonhee, ILLIT Minju, BLACKPINK Jennie, Girls’ Generation Taeyeon, ILLIT Yunah, Apink Bomi, ILLIT Moka, aespa Karina, ILLIT Iroha, BLACKPINK Lisa, BLACKPINK Jisoo, IVE Liz, aespa Winter, (G)I-DLE Soyeon, Red Velvet Joy, NewJeans Danielle, NewJeans Minji, IVE Rei, IVE Leeseo, NewJeans Haerin, TWICE Jihyo, TWICE Nayeon, Red Velvet Seulgi, NewJeans Hanni, TWICE Mina, NewJeans Hyein, Girls’ Generation Yoona, and LE SSERAFIM Kazuha, in order.
Source: wikitree
