According to Maeil Business Newspaper on the 2nd, Starbucks Asia Pacific is collaborating with BLACKPINK, who has a huge fandom worldwide, to release merchandise (MD).
Items such as tumblers, keyrings, and pouches featuring BLACKPINK’s logo are under consideration. The designs will incorporate the symbolic colors of black and pink and are expected to be released soon.
Starbucks aims to maximize customer attraction through synergy with BLACKPINK.
Previously, Starbucks gained great popularity by collaborating with BTS in 2020, releasing food and beverage products and MD. Even though the quantity was limited to one item per person, there was a rush of sold-out products on the release day.
An industry insider stated to the media, “We plan to proceed with the BLACKPINK merchandise in a similar manner to the BTS case.”
Upon hearing this news, domestic fans are showing enthusiastic reactions.
Fans left comments on the online community ‘Theqoo’ such as “I’m definitely buying this,” “Oh, I want to buy it,” “I already want it,” “Looking forward to it,” “Please release it beautifully,” “Release it right away,” and more.
Meanwhile, BLACKPINK is gaining worldwide popularity, as they were selected as the first K-pop artist to headline the renowned music festival ‘Coachella Valley Music and Arts Festival’ in April, considered the largest music festival in North America.
They are also the first Korean artist to take the stage as a headliner at the ‘Hyde Park British Summer Time Festival’ in the UK.
Source: wikitree
