Dancer No:ze, who has been embroiled in SNS advertisement power abuse controversy, may be sued for at least tens of millions of won to up to hundreds of millions of won for violating advertising contracts.
KBS2’s “Entertainment company Live”, which aired on July 14th, mentioned dancer No:ze‘s SNS advertisement power abuse controversy.
No:ze appeared on Mnet’s dance competition program “Street Woman Fighter“, which aired last year.
She emerged as a star as she achieved 3.3 million followers with her visuals and dance skills that are as great as idols.
However, allegations of power abuse in the advertising industry were raised on July 4th.
Accordingly, No:ze discriminated against small and medium-sized brands by failing to fulfill her contract with them when uploading sponsored posts on her Instagram.
In addition, by deleting all advertisement posts from smaller brands and keeping only posts related to luxury goods, No:ze came under more criticism.
No:ze’s agency initially denied that it was not true.
However, the next day, they expressed their position, “Due to our negligence and insufficient communication with the artist, we failed to keep the contract period promised in advance with advertising officials.”
Afterwards, No:ze also posted a handwritten apology.
Lawyer Huh Ju-yeon said, “It’s important to set the advertising period, so if celebrities don’t keep the specified period, they’ll violate the contract.”
In addition, it was analyzed that the penalty could be calculated as twice the model fee.
Assuming that No:ze received an advertising fee of 30~50 million won per post, it was estimated that she could be sued for at least tens of millions of won to up to hundreds of millions of won.
Meanwhile, the controversy continues as other allegations of power abuse appeared shortly after No:ze’s apology.