Beloved by the K-pop community for his striking resemblance to BTS’s Jungkook, Haru has captured hearts with his soft features and natural “idol visuals.” Now, he’s turning that charm into something bigger his first modeling gig.
Skincare brand ATOPALM recently announced that Shim Hyung Tak’s wife, Saya Hirai, and their son Haru will serve as new models for the company’s laundry detergent and fabric softener products. This marks Haru’s debut in the entertainment world, and the promotional images are nothing short of precious.
Netizens are gushing over the baby’s heart-melting expressions and sparkling eyes, flooding social media with praise:
- “He’s got mom’s ears so cute!”
- “Those eyes! He really is Jungkook’s mini-me.”
- “He’s literally the cutest baby ever.”
- “You can see both mom and dad in him, and those little teeth!”
- “Of course he’s adorable look at his parents!”
Haru has already gained a devoted fanbase, not just for his looks but also for his growing presence on KBS’s popular reality show The Return of Superman. Viewers watch eagerly as he appears alongside his doting parents, adding even more joy to the family-focused program.
Shim Hyung Tak and Saya Hirai, who tied the knot in 2022 and celebrated their wedding in 2023, continue to charm the public with their warm family moments. With Haru’s first commercial now out in the world, it’s safe to say this tiny star is well on his way to becoming a household name.
Whether he follows in his father’s acting footsteps or charts his own path, one thing is certain Haru has already won the nation’s heart.
Sources: Nate
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