On January 27, the Korea Corporate Reputation Research Institute revealed January 2024’s brand reputation ranking for singers.
According to this, Lim Young-woong secured the top spot, followed by SEVENTEEN and LE SSERAFIM in second and third place, respectively.
The Korea Corporate Reputation Research Institute conducted an analysis of 120,812,612 pieces of big data related to singer brands from December 27, 2023, to January 27, 2024. This analysis included consumer brand participation, media, communication, and community analyses. Compared to the 105,332,717 singer brand big data pieces from December, there was a 17.79% increase.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute stated, “In the singer brand reputation analysis for January 2024, Lim Young-woong’s brand secured the first place. Looking at the detailed analysis of the singer brand category, there was a 17.79% increase compared to the singer brand big data of December, with brand consumption rising by 8.26%, brand issues by 22.08%, brand communication by 21.92%, and brand diffusion by 14.53%.”
He continued, “Lim Young-woong, who recently concluded a nationwide tour concert with fans, ranked first, SEVENTEEN, who showcases various colors through the TV show ‘Nana Tour’, secured second place, and LE SSERAFIM, who consistently gathers popularity in the global market, ranked third. IVE took fourth place, while IU claimed the fifth spot.”
The Top 10 in January 2024’s brand reputation ranking for singers, in sequential order, is as follows:
- Lim Young-woong
- SEVENTEEN
- LE SSERAFIM
- IVE
- IU
- (G)I-DLE
- Lee Chan-won
- BTS
- NewJeans
- BLACKPINK
Source: Nate
