Just a few days ago, the American street fashion brand KITH suddenly released a series of behind-the-scenes photos for its new summer campaign. The focus was on the unexpected appearance of Lisa (BLACKPINK) in these photos.
On the evening of May 31, the “Lisa for Kith Women Summer 2024” collection was officially opened for sale on the company’s website. This time, Lisa’s fans expand the female idol’s sell-out streak by making the collection sold-out just 28 minutes after it was released.
Most of the products in the collection, especially the items worn by Lisa in promotional photos, immediately sold out on the website in less than 30 minutes. The blue Vintage Tee Logo T-shirt worn by Lisa in a promotional video is one of the first “sold out” items. Her fans also created a funny meme about the shirt’s future popularity in the fan community.
The seemingly unexpected collaboration between Lisa and KITH is actually part of this brand’s plan. First, KITH officially announced its entry into the Korean fashion market with the opening of its first flagship store in Seoul. At the same time, the company also launched a new collection with the top female Kpop idol.
Meanwhile, many people believe that the collaboration between Lisa and KITH might come from personal connections. Previously, Lisa and rumored boyfriend Frédéric Arnault publicly appeared together at the launch of the collection “TAG Heuer Formula 1 | Kith”. This is a collaboration between the watch brand TAG Heuer, of which Frédéric is the CEO, and KITH. Recently, Lisa also appeared at the launch event of Formula 1 held in Miami (Florida, USA). She played the role of waving the flag to kick off the tournament, while her boyfriend’s brand, TAG Heuer, is collaborating with this famous tournament.
This is not the first time the female idol born in 97 stunned with her sell-out speed. Not long ago, Lisa caused a storm with a BEAT UNBEATEN hoodie, worn at the Taylor Swift concert. The POP MART – LABUBU fever happened because of Lisa, which has not only made it not only but also caused price chaos in the resale market around the world.
